In today's multi-channel retail environment, with the growth of internet shopping most modern day retailers now sell directly to the public via more than one distribution channel. Typically, most current multi-channel retailers began life with bricks & mortar retail stores, perhaps adding a mail order catalogue, and then more recently establishing an online presence. As the retail environment changes many cash rich, time poor consumers expect simplicity when it comes to say, being able to order something online, receive confirmation via a mobile phone and collect it from the nearest store. This requires real multi-channel capabilities for a system architected for todays multi-channel retail environment

Even at the turn of the century is was clear that the online world was growing but few would have predicted that in 2007 British consumers would spend in excess of £10 billion online in the ten-week run up to Christmas alone. The impact of this shift is far reaching for multi-channel retailers with many still having a long way to go before they can offer service excellence to support the internet and in-store shopping experience their customers demand.

Effective multi-channel integration to support the modern consumers changing expectations is still a rarity.  

Unipower’s retail suite has been designed from the start with the multi-channel retailer in mind rather than the typical software marketplace approach of endeavouring to bolt together new online software with legacy in-store software. The Unipower solution means that online, catalogue and in-store channels do not work alone and provides a single, consolidated retail data and transaction platform; giving retailers a 100% stock visibility and a single view of the customer. In other words retailers need to facilitate their customers buying preferences with complete transactional visibility, rather than trying to glue together disparate technologies and platforms.

True multi-channel retail solutions should no longer be seen as the province of the risk taking early adopter, but as the mandate of the empowered, successful 21st century retailer.

All of Unipowers solutions are built on a multi-channel retail architecture so whether you're an existing multi-channel retailer or just want to future proof your business to take advantage of multi-channel retailing in the future, contact us today to find out more.